I first came across Muji a couple weeks ago when a friend took me to the MOMA Gift Shop. Half of the basement level was filled with Muji products. I was awestruck by all that it offered.
Although I’m not the most organized person, I have a strange obsession for containers, boxes, jars, etc. And I also can’t explain my desire for blank notebooks and pretty stationary. Muji has it all.
From the official website, this pretty much sums up the brand:
MUJI is simplicity – but a simplicity achieved through a complexity of thought and design.
MUJI aspires to modesty and plainness, the better to adapt and shape itself to the styles, preferences, and practices of as wide a group of people as possible. This is the single most important reason people embrace MUJI.
MUJI – in its deliberate pursuit of the pure and the ordinary – achieves the extraordinary.
A lot of the products are made with recycled paper and are earth-friendly. It’s a green lover’s paradise. Neutral tones, very simple, practical—and my favorite, very affordable.
This past weekend, while out and about in SoHo, I went to the store!
There were some pretty cool photo albums, but I have no need for them (yet) so I held back.
But I did buy an interesting business card case that reminds me of gum packaging:
And a small notebook for my chicken scratch, made with recycled paper:
My sister told me about the chronotebook, a non-linear daily agenda. People have been going crazy over it. Unfortunately, it was all sold out. Boo.
I really recommend going to the store if you have a need for any sort of notebooks, pens, stationary, photo albums, storage/organizing containers, or even just some simple clothing basics.
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